Contributed Collaborative Post
Successful business owners like to believe that they’re always moving forward and making progress. But it’s hard to grow a business. And, unfortunately, most don’t actually succeed.
Usually, the problem isn’t the business idea or the product itself. Instead, it’s the execution.
In this post, therefore, we take a look at some of the ways you can take a good business and make it epic. Let’s dive in.
Stay Up To Date With Current Technology
If your website is still designed for desktops, you’re in trouble. Most of today’s consumers only access online content via their mobile devices. And so if you’re not catering to their needs, they won’t engage with your website as much.
The best approach here is to hire a web design agency to transition your site from where it is now to one that’s mobile-friendly.
Look For An Employees Wanting A Second Chance
Companies often complain that they can’t find the people that they need and that there’s a “skills shortage.” But if you scout more widely and include so-called “justice-involved” people in your search, you broaden your options.
Most businesses won’t employ workers with a shady past and so the price they will charge you is usually lower. What’s more, many of them are actually good people who just made mistakes. They want to prove themselves, and so they’re often willing to put in the extra hours.
Spend Most Of Your Time On Value-Adding Tasks
As a small business owner, it can be difficult for you to knuckle down and get all the high-value-added tasks done.
That’s why many business owners now operate under the so-called 60-20-20 rules. The idea here is to:
- Spend 60 percent of your time on tasks that add real value to your business
- 20 percent of your time strategizing
- 20 percent planning
By adopting this framework, you can avoid the “putting out fires” approach and really work on the task of building your business. This structure also falls nicely into a regular working week. You spend three days on adding value, one day on strategy, and one on planning.
Treat Google As A Tool
Many companies see Google as a threat. But, for successful companies, it’s a tool. Once you dial in your SEO, you can adjust your outreach, depending on your needs. For many companies, the goal will simply be to get to the top of search results. But for many, it will go deeper than this, such as trying to attract a specific type of customer who can take advantage of your spare capacity.
Allow Downtime
Occasionally you’ll need to take downtime where you’re not constantly thinking about your business. Downtime is something that you should deliberately build into your schedule. Contrary to popular belief, it’s not optional.
Avoid Tax Traps
Don’t play the game of trying to lower your income to fall under various government tax thresholds. Instead, just build it in a way to make as much money as possible, regardless of the going tax rates. Eventually, you’ll make more money, even if you’re paying more tax.
This is a contributed collaborative post
