Contributed Collaborative Post
In 2025, there’s one trend in marketing that you just can’t ignore. That trend is using AI, and below, you will find some smart suggestions on the dos and don’ts of using artificial intelligence for your marketing in the most efficient way.
Do use AI to research your content
AI is a great place to start researching for your content. This is because it’s very good at aggregating and summarising large amounts of complex information. To that end, asking what topics you should cover is a smart way to make sure everything you talk about is relevant. You can also use AI to quickly summarise and understand a large technical document like a PDF whitepaper, which means you can get to grips with this information much more quickly and then use what you have learned in your content.
Don’t forget to check that it’s not hallucinating.
The major problem with AI and content right now is hallucination. This is where AI comes up with information that seems real but is made up. It will even do this with academic papers and quotes, so you need to make sure you check everything before you rely on it for your marketing materials.
Do use AI to generate images for your marketing
AI image generation is a great way of making low-cost original images to illustrate your content or to use on social media or websites. Indeed, you can use AI models like Midjourny to create realistic and lifelike images of people wearing, for example, your brand’s clothing or using your product. You can also use specialist instruments like this Magic Hour AI face swap tool to create fun videos where pre-existing media, such as film and TV, are merged with real faces. This means you can create fun videos that will lead to more engagement and interaction on special media and that can help humanise your business through humour!
Don’t forget to use the proper prompts in image generation.
When using AI to create an image, it’s best to use a specific tool that makes it easy for you or to have prompts to hand. This is because it can take a long time to work out how to ask the AI for exactly what you want, and pre-made prompts will help make the process faster and more efficient.
Do use AI to improve your SEO
You can also use AI tools like SEO Surfer and Neuronwriter to improve the SEO rating of the content you produce. They do this by utilizing natural language processing, which means they come up with all the alternative terms and words most closely associated with your key terms for you to use.
Don’t rely on AI-generated content for SEO
Just remember that fully generated AI content is unlikely to help SEO in 2025 because of Google’s EEAT approach, where authentic human experience is prioritised over everything else. What that means is showing that you are a human and that you have expertise in the specific areas in which you are writing will become even more valuable in 2025.
This is a contributed collaborative post
